Courses
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Writer Pathway Course #4: Certification Final Exam
You've explored Pillar-Based Marketing. Learned the basics of DemandJump and how to implement keywords and questions in your content with Content Briefs. Now it's time to show what you know and earn your PBM Writer Certification.
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Strategist Pathway Course #1: DemandJump Account Setup
New to the DemandJump Platform? This quick course will teach you how to add competitors to your account and get ready to select your very first Pillar Topic. Today: sharpening our pencils. Tomorrow: Conquering Page One!
Free
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Strategist Pathway Course #2: Pillar Topic Discovery
The foundation of Pillar-Based Marketing is the Pillar Topic. It's that mission-critical topic your ideal customers are interested in—and Page One is where you need to be when they search for answers. But what should your Pillar Topic be?
Free
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Strategist Pathway Course #3: Building a Pillar Strategy
Pillar-Based Marketing works because it's built on data reflecting the network of search behavior around your mission-critical Pillar Topics. In this course, learn to mimic that network on your website in your first Pillar Strategy for content.
Free
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Strategist Pathway Course #4: Publishing Pillar Content
Pillar-Based Marketing drives Page One rankings than any historical SEO tactic out there—the way we publish plays a big role. In this course, learn how to publish your content, including a look at proper internal linking and paid strategies.
Free
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Strategist Pathway Course #5: Measuring Pillar Results
Pillar-Based Marketing has completely changed the game when it comes to earning Page One rankings—and doing it fast. In this course, learn to use the DemandJump platform and third-party analytics to measure rankings, traffic, and content quality.
Free