Key Takeaways

  • Track Rankings Progress

    Learn to utilize the DemandJump Keyword Trends dashboard to track your domain's rankings progress from week-to-week as you capture market share around mission-critical Pillar Topics.

  • Validate Organic Traffic

    Explore utilizing third-party analytics tools like Google Analytics to compare your domain's user engagement metrics to search ranking data and connect the dots from query to qualified traffic.

  • Gauge Content Quality

    Gain early insights into your content's quality by learning which metrics to look for in your website analytics for a proper understanding of whether visitors like what they see—or not.

Course curriculum

    1. Measuring Pillar Rankings in DemandJump

    2. Measuring Content Quality with Analytics Tools

    1. Let's Review

    2. Let Us Know

About this course

  • Free
  • 4 lessons
  • 0 hours of video content


Chief Solution Officer Ryan Brock

With over a decade of experience as the founder and CEO of successful content marketing agency Metonymy Media, Ryan Brock joined the DemandJump team as Chief Content Officer as part of an acquisition in 2021. Now, he's taking the success he found utilizing the DemandJump platform and empowering marketers and agencies to embrace the same data-driven approach to content, which is now known as Pillar-Based Marketing. Ryan lives in Indianapolis, Indiana with his wife, son, and shaggy dog, and he does not like the taste of black licorice one bit.