Key Takeaways

  • Master the Basics

    Start with the basics of the Pillar Strategy for content, including the different types of content included, and move on to full mastery of the world's most effective way to earn Page One rankings.

  • Practices that Make Perfect

    Equip yourself with go-to best practices for choosing Pillar content topics, structuring Pillar Strategies, creating effective internal linking strategies within Pillars, and more.

  • Build Your First Strategy

    Dive into the DemandJump platform to review data-driven topic recommendations for Pillar Pages, Sub-Pillar Pages, and Supporting Blogs, then finalize your first strategy for execution.

Course Curriculum

    1. How Does the Pillar Strategy for Content Work?

    2. Pillar Strategy Best Practices

    3. Resource Download: Pillar Strategy Cheat Sheet

    4. Resource Download: Pillar Strategy Worksheet

    5. Building a Pillar Strategy in DemandJump

    6. Assignment: Upload Your First Pillar Strategy for Review

    1. Let's Review

    2. Let Us Know

About this course

  • Free
  • 8 lessons
  • 0.5 hours of video content


Chief Solution Officer Ryan Brock

With over a decade of experience as the founder and CEO of successful content marketing agency Metonymy Media, Ryan Brock joined the DemandJump team as Chief Content Officer as part of an acquisition in 2021. Now, he's taking the success he found utilizing the DemandJump platform and empowering marketers and agencies to embrace the same data-driven approach to content, which is now known as Pillar-Based Marketing. Ryan lives in Indianapolis, Indiana with his wife, son, and shaggy dog, and he does not like the taste of black licorice one bit.