Course curriculum

    1. Resource Download: PBM Copy Deck Template

    2. Utilizing DemandJump Content Briefs

    3. Assignment: Upload Your First Pillar Article

    1. Let's Review

    2. Let Us Know

About this course

  • Free
  • 5 lessons
  • 0.5 hours of video content

Key Takeaways

  • Get Organized

    Download a free Copy Deck template to help you manage not just your Pillar Content copy, but also your keyword lists and more.

  • Write with Confidence

    Learn to use DemandJump Content Briefs to find the questions you need to answer to meet customer expectations—and win SEO rankings.

  • Win Page One Rankings

    Create a consistent process that will help you ensure your content is actually found and read by your intended audiences every time.


Chief Solution Officer Ryan Brock

With over a decade of experience as the founder and CEO of successful content marketing agency Metonymy Media, Ryan Brock joined the DemandJump team as Chief Content Officer as part of an acquisition in 2021. Now, he's taking the success he found utilizing the DemandJump platform and empowering marketers and agencies to embrace the same data-driven approach to content, which is now known as Pillar-Based Marketing. Ryan lives in Indianapolis, Indiana with his wife, son, and shaggy dog, and he does not like the taste of black licorice one bit.