Key Takeways

  • Throw Out the Book

    PBM revolutionizes the way marketing writers think about SEO tactics, like how to use keywords to structure content. Learn h

  • Write with Confidence

    Learn to focus only on the keyword usage best practices that will inform your content writing and help you align to customer needs.

  • Grab Helpful Resources

    Snag a handy cheat-sheet to help you keep track of PBM keyword usage best practices on the fly while you plan and write.

Course curriculum

    1. Keyword Usage Best Practices

    2. Keyword Usage Checklist

    1. Let's Review

    2. Let Us Know

About this course

  • Free
  • 4 lessons
  • 0 hours of video content


Chief Solution Officer Ryan Brock

With over a decade of experience as the founder and CEO of successful content marketing agency Metonymy Media, Ryan Brock joined the DemandJump team as Chief Content Officer as part of an acquisition in 2021. Now, he's taking the success he found utilizing the DemandJump platform and empowering marketers and agencies to embrace the same data-driven approach to content, which is now known as Pillar-Based Marketing. Ryan lives in Indianapolis, Indiana with his wife, son, and shaggy dog, and he does not like the taste of black licorice one bit.